A Planetary initiative for climate action

Our 22nd Century (2100-2199) Focused Massive Transformative Purpose (MTP): Build an oasis of wisdom and empathy on the desert of information in order to galvanize, unify, fraternize & engage Generation Z (2.6 billion) and a sizable fraction of global sports fans as earth citizens by reconnecting them to the biosphere. 

Our Vision: The Earth Cup Initiative aspires to be a major accelerator of post-pandemic grand reset of the world fraternized and unified by the holy trinity of economy, ecology and humanity, healed and enlightened by a renewed biosphere consciousness, committed to fostering  a greener, wiser and fairer world for all aligned with the United Nations 2030 Sustainable Development Goals.

Our Mission: The mission of the Earth Cup Initiative is to resurrect, ignite and universalize the sense of the sacred by delivering enlightenment through entertainment. The Earth Cup initiative in its radical design, format, content, marketing and execution, aims to be a game-changer in the fight against climate change. The unifying power of sports, specially football (soccer) commanding 5 billion fans, will be harnessed through smart use of the latest mobile and digital technologies on and off the pitch to generate transformative impact on global consciousness. This Planetary Initiative for Climate Action shall be a catalyst for universal adoption and dissemination  of a scientifically robust cosmic perspective on coexistence, collective survival and success. Armed with a new social media platform designed to enthuse and infuse billions of sports fans and Generation Z-ers with cosmic consciousness ("I am because we are."), we shall forge collaborative and strategic partnership with the most influential sustainability organizations in the world, to achieve measurable exponential and accelerated impacts on 5 overarching target goals represented by Climate, Children, Character, Compassion and Coexistence.


"Sport has the power to change the world ..... It has the power to unite people in a way that little else does..." Nelson Mandela inspirational speech at the Laureus World Sports Awards 2000 in Monaco. 

King of Football  Pelé  was awarded Laureus World Sports Lifetime Achievement Award at this iconic event by Nelson Mandela

Other Winners of the Laureus World Sports Awards 2000:

Sportsman of the Year – Tiger Woods
Sportswoman of the Year – Serena Williams
Breakthrough of the year – Sergio Garcìa
Sport for Good Award – Enice Kennedy Shriver
Sportsperson with Disability – Louise Sauvage
Action Sportsperson  – Shaun Palmer
Team of the Year – Manchester United F.C